Fundraising, Branding Yourself, and The Work of Entrepreneurship with Sinikiwe Dhliwayo
EPISODE DESCRIPTION
If you’re thinking about starting your own business, curious about where to source the right funds, and want to hear the ins and outs of being an entrepreneur, this episode is for you! Michelle talks with founder and dear friend of Naaya Wellness, Sinikiwe Dhliwayo (@sinikiwe.stephanie).
Sinikiwe is the founder of Naaya Wellness, which exists to redefine the narrative of Wellness into one that centers BIPOC folks. Naaya aims to create a space where BIPOC people can luxuriate in the beauty that is intrinsic to our beings and to root you in your well-being by making you feel seen and—most importantly—heard.
Check out the show notes for the episode HERE.
You can't decolonize wellness because wellness, especially in the West is centered on white supremacy. This idea that in order to be, well, you have to be white, affluent, and able-bodied, so you can't decolonize that thought. You can make it so that you're not centering whiteness.— Sinikiwe Dhliwayo
Sinikiwe Dhliwayo (@sinikiwe.stephanie) is the founder of Naaya Wellness, which exists to redefine the narrative of Wellness into one that centers BIPOC folks. Naaya aims to create a space where BIPOC people can luxuriate in the beauty that is intrinsic to our beings and to root you in your well-being by making you feel seen and—most importantly—heard.
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The transcript of this episode can be found here. Transcripts of all episodes can be found here.
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Want to hear another episode about how to build a community from scratch? Check out Intuitively Growing Your Audience and Community: What I Would Do If I Was Starting From Scratch, where Michelle reflects on all the things she’d do over if she was building Holisticism’s community from scratch. From growing the newsletter to building relationships with Superfans, and allowing her intuition to pave the next steps, this episode focuses on what it takes to build a stellar community of your dreams, and have fun while doing it!
SHOW NOTES
Defining High Growth Companies, Venture Capitalist funding, Angel investors, Bootstrapping your business, Underestimated Founders [2:07]
Running a business as an influencer vs. divesting from being the face of the brand [24:25]
The different approaches to funding, and two different founder personality types [32:08]
Michelle & Sinikiwe's decisions to take fundraising money or not, Underserved Founders, VC, and anchoring in the why of your fundraising efforts [37:01]
How to discern between crazy ideas vs. genius ideas and how to take action on them [42:59]
How to raise/create funds for your business if you want to start one but don't know where to start [48:41]
Why not everyone needs to start a business, and that's totally OK [49:48]
The day-to-day grind of a start-up entrepreneur [51:18]
The hustler archetype in your business - What is your price? [53:11]