Abundance Content Creation: The What and How
In this economy, where your attention goes, money flows and only puts more money in your frenemies bank account. So whether we're consuming or creating content, understanding the value of our attention is worth beaucoup cash. Today, Michelle breaks down the difference between indirect paid content and directly paid content and how you can use both to your advantage whether you're scrolling the feed or building your empire.
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I love teaching people the difference between indirect paid content and direct paid content because it starts to open up different opportunities in your brain where you see how you can use these two types of content to progress and at the end of the day, continue to offer and provide value for your community, which is the most important. — Michelle Pellizzon
I see tons of opportunities for people to create membership communities, where they're connecting communities together and giving them even more value and facilitating that connection that we need, especially in the online space and holding a safe container for others. And getting paid to do so because they're doing a great service, they're offering an incredible value to their community members. - Michelle Pellizzon
My best advice for anyone who wants to get into the content game and wants to get paid for the content that they make is to find what moves you, what drives you? What gets you absolutely lit up and excited, and do that. - Michelle Pellizzon
I think that there are so many other ways that we can be monetizing our content that feels authentic and genuine and true, and that don't just feel like a money grab, which is, I think sometimes what a course can feel like to people. Your audience can sense when you're just making something to get paid or because you're scared that you're not going to get paid. - Michelle Pellizzon
Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Pocket Casts, and RadioPublic
If you're ready to start getting paid for what you already love doing, check out our episode on "Highly Intuitive Content Creator$: The Difference Paid vs. Free Content" where Michelle breaks down why making free content should be fun, give you a great return on your investment, and FEEL good to make. Vibrationally, if you're feeling icky while making free content, you're not on the right track, my gal! In this episode, Michelle breaks down the what of paid vs. free content, how they inform each other, and how to intuitively navigate making your own.
SHOW NOTES
[01:00] Indirect vs. Direct Paid Content
[01:58] Indirect Paid Content is when we are making content and we don’t get paid transactionally for that piece of content
[02:20] Direct Paid Content is where you are exchanging actual content with a payment There’s a direct correlation between that transaction and the content delivery
[02:50] There are two types of indirect paid content: Sponsored content and affiliate content.
[04:28] Content creators who are participating in indirect paid content, either sponsored or affiliate content are monetizing your attention
[06:38] If you are paying attention to a content creator, that’s because you find value in what they make. Either entertaining or annoying, which means you see its value and it teaches you something that makes you follow them
[08:55] Michelle explains the difference between affiliate and sponsored content
[12:53] If there’s a product that adds value to your life and you want more people to understand and use it, that’s a great opportunity for you to reach out to them and ask if they want to be an affiliate on their product
[14:28] If you’re a content creator, think about what your consumer or community is asking for
[15:09] Michelle is promoting The Cusp Newsletter, what you get when you sign up, and a few member reviews
[21:11] Michelle explains direct paid content
[22:18] Content plus is simply the content that is an upgraded version that lives behind a paywall. A paywall that prevents people from moving forward, or it gives them limited access to the content that you’re making. And when they pay, they unlock all the content for them to access
[24:24] Michelle shares that she loves creating her own content and getting paid for it because there’s no middleman. There’s no person that she needs to appease or convince of her value
[27:27] Since the pandemic, there has been a huge rise in online courses to reach people and make revenue
[30:25] There are many other ways that we can monetize our content, that feels authentic, genuine, and true which don't feel like just grabbing their money
[31:30] Forge your own path. What it all comes down to is deciding what’s true for you and taking everything that you learn on the internet
[32:07] At the end of the day, you have to decide what’s right for you. You have your brilliant intuition and your brilliant business genius brain to help you make that choice
[32:22] You have this playground of this universe in this world to go experiment, try things and see what happens. The worst thing that happens is that you fail and that’s it