Embracing a Changing Personal Identity with Caitlin Smith of Curiosity Social Co.
Episode Description
Curious about how to create deep and meaningful connections with your community, embrace a fluid online brand, and how to show up fully on social media?
Today we're chatting with Caitlin Smith of (@caitlincuriosity), a three-time entrepreneur who has spent the last 11 years working in small businesses and startups.
Caitlin created Curiosity Social Co. as a way to help people find simple, efficient, and strategic ways to teach others to use social media as a tool for building community and making money doing what they love.
Join us for an honest no BS look at creating meaningful connection through your community, applying both structure and intuition in your business, and how to engage with social media with less cringe ;)
Caitlin is the founder of Curiosity Social Co. You can find her on IG here, and her teachings and offerings here.
A lot of the time our ego is the thing that's speaking. "I want a lot of followers, I want a lot of money, I want a lot of this", but you have to go into, well, what does the soul actually need? What's under there that I can deliver as a business? - Caitlin Smith
Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Pocket Casts, and RadioPublic
We'd love to hear from you! Text us @ +1 818-699-9735 about your thoughts and feels on your relationship with social media, and if you text us a screenshot of your podcast review and we'll send you a special treat🌟
SCROLL BELOW FOR LINKS AND SHOW NOTES…
Interested in knowing more about building an authentic community? Check out our episode "Growing Your Audience and Community Intuitively: What I Would Do If I Was Starting From Scratch" where Michelle reflects on all the things she’d do over if she was building Holisticism’s community from day one.
From growing the newsletter to building relationships with Superfans, and allowing her intuition to pave the next steps, this episode focuses on what it takes to build a stellar community of your dreams, and have fun while doing it.
Whether you're an intuitive business owner trying to find your people or someone who's looking to cultivate connection, building a reliable community is crucial and, well, highly rewarding!
Grab the best email pitch template EVER here to get started building your email list 📩
SHOW NOTES
Discussing the traumatizing aftermath of the white supremacists who stormed the capitol building, structural racism and well-being, and what it means to look at the oppressive structures and systems in our society that are intricately tied to well-being [2:44]
Michelle and Caitlin's story of how they met and their journey's to their current businesses [7:02]
Achieving your "dream" at a young age and reframing failure as opportunity [11:55]
Being a 3/5 in Human Design and how to work with your special gifts and changing and evolving identities [15:11]
Social media, having a "brand" and being yourself with changing identities [18:07]
Toxic wellness narratives and facing rejection when showing up as yourself in the wellness industry [20:39]
Enabling poor behavior via spiritual bypassing and the power of holding yourself accountable and apologizing [22:01]
The beauty of TikTok, its inherent authenticity, creativity, and the evolution of culture unfolding in reall-time[26:56]
Running your business with structure, strategy AND intuition [31:41]
Focusing on creation on Instagram through joy instead of obligation [35:15]
Showing up consistently, making an impact, and the long game [36:28]
Giving content for free, investing in your community and how to connect with your community to ask them what they want [41:18]
Deeply connecting with your community, seeing them, and valuing the people right in front of you and how to connect more deeply to encourage retention [44:22]
Showing what makes you human, your authenticity, and allowing people to see who you really are and showcasing your energy [1:01:32]
Balancing personal and professional Instagram accounts [2:04]
Thais's Witch Of The Week [2:08]