Friday Philosophies: Our 13 Rules for Squiggly Brained Witches (pt.1)

Welcome to another edition of Friday Philosophies!

Each Friday, we consider a different mental model, investigate our favorite frameworks, and talk about the creative habits and rituals of people we admire.

Today is part one of a two-part series, where we’ll be sharing the manifesto and principles we created and try to live by as a team.

What we mean by manifesto is our 13 Rules for Squiggly Brained Witches.

In this episode, we explore …

  • The first seven fundamental principles that have transformed how we navigate working together, growing the business, maintaining a dialogue with our community, and actualizing through our work

Part One of Our 3 Rules for Squiggly Brained Witches (1-7)

  1. SCRAPPINESS IS NEXT TO WITCHINESS.

  2. BE INTENTIONAL WITH YOUR ENERGY. EVERYTHING HAS A SEASON. ZERO REDUNDANCIES, ZERO WASTE.

  3. WHEN IN DOUBT, SLEEP ON IT. LET IT BREW.

  4. CHANGING YOUR MIND ISN’T FLAKEY.

  5. MAKE IT EASY FOR PEOPLE TO SAY YES.

  6. HINT: OPTIMISTIC SKEPTICISM. TRY ANYTHING TWICE WITH ZERO EXPECTATIONS.

  7. EVERYTHING IS NEUTRAL INFORMATION. YOU GET TO CHOOSE WHAT TO DO WITH IT AND WHAT IT MEANS. REMAIN OPEN TO FEEDBACK

  • Whether explicitly defined or not, our manifestos, shape our personal beliefs and hold a great deal of power in shaping how we live out our day-today lives, and therefore our dreams

  • We discuss how we came to define each rule, and how we live out these principles as we work together as a team, and pursue our scared work


When we’re intuitive and magical people, there’s this belief that everything has to go smoothly and perfectly for it to be in alignment, magical, synchronous, intuitive, to be on your life’s path, whatever. And that’s so far from the truth. It doesn’t always feel easy. It doesn’t always feel good. It doesn’t always just line up perfectly. We invite magic into our lives when we put on our scrappy pants…
— Michelle
We model all of our systems after nature and nature has zero redundancies and zero waste.
— Michelle
It’s ok to be embarrassed. It’s ok to make mistakes. Be cringe, be free. But I don’t want to live like that all the time. And when I sleep on it, I can be so much more clear about what the next step is.
— Michelle
I think if you employ this idea of “changing my mind isn’t flaky” — especially if you are a neurodivergent person who has lots of interests — it can free you.
— Michelle

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    • Empowering personal manifestos and creating your framework for life

    • The importance of being scrappy and not being a perfectionist

    • The need to be intentional with energy and acknowledge that everything has a season

    • Sleeping on decisions and letting ideas brew before making a choice

    • Being an emotional authority in human design

    • Celebrating the Art of Decision-Making

    • Shifting perspectives and embracing the power of changing minds

    • The importance of being open to changing your beliefs and opinions

    • Being trapped in a fixed identity and how it may hinder personal growth

    • Making it easy for people to say yes by framing your language and considering others’ perspective

    • Assertive communication and unleashing the power of clear requests

    • Embracing an attitude of optimistic skepticism and trying things without expectations

    • Embracing resilience

    • Rejection as fuel for growth

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