How to Pitch Anything According to Your Creator Archetype

Why does “selling” sometimes give us such the ick?

If you think about it another way, we’re kind of always pitching something.

Whether it’s spell-casting as we write copy, rattling off our take on the latest trend grinding our gears, or sharing our origin story, we might as well communicate it in our own unique style.

Today, team Holisticism is on the pod, musing on how to pitch according to your creator archetype and how to lean into your preferred style to communicate your magic, with all your flare intact.

Check out our past episodes, the Creator Archetypes part. 1 and Creator Archetype pt. 2, for a more in-depth look at each creator archetype.


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You become an expert when you finally teach what you do to somebody else.
— Michelle Pellizzon
Sometimes, if you’re stuck in between or you’re almost in between catching waves, it can be hard to know what the next step is. And to your point, it’s really about the story and letting the ideas do the work and carry you through.
— Wallis Millar-Blanchaer
It takes to create to be a creative.
— Janelle Pearson
You don’t have to start an expert. You become an expert just by showing up consistently.
— Michelle Pellizzon
    • The book about  Archetypes by Caroline Myss and her distinctive method of giving lectures on all of her works

    • Caroline Myss as a prolific creator, maker of decks, and an empire-building futurist

    • What exactly is "pitching," and is there a single correct technique to do it?

    • The trend spotting evolutionary when in light, and when in shadow, and how they throw their pitch

    • Being able to judge when to position oneself optimally

    • The idea you want to convey versus how glamorous you make your pitch

    • Telling the story and allowing the ideas to do the work

    • The patron archetype when in light, and when in shadow, and their pitching technique

    • How a lead magnet helps bring people into your universe

    • Having very strong opinions that go against the grain

    • The stoic when in light, and when in shadow, and why Michelle wished she was

    • When the urge to master something presents difficulties

    • Hermit when in light, and when in shadow, and the strongest way for them to pitch

    • Pitching in partnership

    • The empire-building futurist when in light, and when in shadow, and why it’s Michelle’s personal favorite