The House of Other People’s Money: Why We Fall For Fake Money Transparency

In this episode of The 12th House, host Michelle Pellizzon dives into the trend of "fake money transparency" online and why it's so effective at attracting an audience. She discusses coming across misleading financial marketing that uses flashy income claims to sell unrelated products.

Michelle breaks down why vague or unrealistic portrayals of wealth can be alluring, from satisfying our curiosity about money to wanting to believe success is one simple step away. She also explains how results shown may differ greatly from typical outcomes for those just starting out.

KEYNOTES:

  • People crave grounding around money and want to compare ourselves to others' financial situations.

  • To some, success is just one simple step away and following someone else's formula will lead to the same results — how true is this?

  • We only see the flashy outcomes portrayed without knowing the full process or values behind how money was actually made.

  • Not having a clear definition of "enough" money for ourselves means we are susceptible to promises of always getting more.

  • Claims of high income online are often vague, unrealistic, or don't provide full transparency on expenses, profits, or typical results for beginners.

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    • New Series: The House of Other People's Money

    • How others make and relate to money

    • Exploring the engaging and shame-free world of other people's finances

    • Questioning the credibility of income claims in marketing on the house of other people’s money

    • Michelle questions the efficacy of using income numbers to market unrelated products

    • Exploring the parallel realms of fake money transparency and Instagram's fake vulnerability

    • Unveiling the trend of using income numbers to sell products and services without genuine financial instruction

    • Differences between revenue and profits

    • The common desire for grounding around money

    • Believing in one-step success with minimal effort

    • The tendency to focus on outcomes without understanding the full process and values behind them

    • Undefined concept of "enough" money

    • Being mindful of the balance between vagueness and specificity in income claims

    • The impact of individual starting points on displayed outcomes

    • Avoiding harsh self-comparison

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