12+ Mini Course: How to Write a Weekly Newsletter Without Wanting to Die, and Maybe? Even? Enjoying? It?
In this captivating episode, you'll be treated to Michelle Pellizzon's invaluable insights on crafting email newsletters that transform the dreaded task into a delightful endeavor. She delves into the art of establishing rituals and templates to effortlessly streamline your workflow, emphasizing the joyous aspects of newsletter creation, and embracing vulnerability as the secret to truly engaging content. Moreover, Michelle imparts wisdom on how to keep your motivation alive by keeping your goals in sight and implementing seasons or boundaries for the sustained success of your newsletter.
Tune in all the way to the end and unlock practical strategies that will not only convert your newsletter into a creative outlet but also ignite a generative practice that will leave you inspired and eager to get started.
“I think whether you have a business or are just a creative person, or you’re thinking of starting a business, a newsletter is one of the best things that you can do, at least one of the most wonderful ways to spend your time. It can be very life-giving.”
“However you decide to use your newsletter, I just think it’s an amazing practice. It’s also an incredible skill to be able to harness an amazing, creative force. I think the mistake that people make is thinking that a newsletter is one thing, right? That it’s simply like a mini blog post or a couple of cool links, when in reality, it’s an entire universe. There’s so much that you could derive from it. There isn’t one right way to do it. There isn’t one formula or format.”
Key takeaways:
Is email more intimate than social media?
The 5 C's of writing a newsletter: curiosity, community, content, consistency, and cashing in
What is the optimal frequency for sending newsletters?
Templating newsletters to save time and energy
Tips on how to make newsletters less miserable, including setting clear goals and focusing on the main purpose of selling products
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“I think, in general, being more intelligent is about asking better questions. So, instead of asking, ‘How can I get more people on my email newsletter?’ perhaps the question should be, ‘How can I make my newsletter unputdownable or binge-worthy? How can I create something that my audience or my community eagerly anticipates reading every single week?’ Instead of focusing solely on increasing the number of subscribers, the key is to ensure engagement and anticipation within your audience. It doesn’t really matter if they’re on your list if they’re not reading or interacting with your content. At a certain point, it becomes merely a vanity metric.”
“The container allows you to set your expectations and determine what you’ll measure to gauge success or whether you need to pivot your approach. It’s not solely about success or failure, but rather about assessing whether you’re on the right path or not. It’s about constantly asking, ‘Am I heading in the right direction? Do I need to readjust my strategy?’”
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Michelle’s reflection on her decade-long career writing newsletters, sharing insights on her creative process and consistency
How to consistently write a weekly newsletter without feeling overwhelmed or unenthusiastic
The importance of email newsletters as a creative endeavor and a way to connect with audiences directly
Creating engaging newsletters for various purposes, including brand building and customer conversion
Why is it necessary for newsletters to be fun and engaging?
Starting an email newsletter for creative exploration and business growth
The importance of understanding one's "why" before starting an email newsletter
Finding joy in researching and digesting information, viewing it as a way to create something new
Testing ideas and developing creativity
Focusing on quality over quantity
Creating an unputdownable newsletter that resonates with the audience, rather than just focusing on growing the email list
Newsletter as a container for various things, such as ideas, arguments, creative process, or personal preferences
Setting realistic expectations based on the container's purpose, whether it's to grow an audience, establish expertise, or simply connect with readers on a personal level
Setting expectations and measuring KPIs related to making oneself more human to others
Composition in email newsletters, considering factors like word count, images, and multimedia content
Including a call to action at the end of the newsletter
Making content more engaging through formatting and layout
Developing various rituals to make the process enjoyable, such as waking up early or pulling a card for inspiration
Curating evergreen pieces and using a running list of ideas and pitches for inspiration
Having a clear purpose and avoiding distractions
Interviewing creative people or exploring a particular topic, and setting parameters for the content to keep it interesting and engaging
Considering the creative process as an act of self-discovery
📚 Resources and Links:
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This podcast is edited by Softer Sounds Studios
Listen to the FULL Episode here.