Demystifying VC Funding with Artist Entrepreneur Johanna Renoth
Whatever it is, the way you tell your story online can make all the difference.
Episode Description
Welcome to our 50th episode! Thank you for listening and being here with us throughout our first six months of launch! We couldn't have done it without you. Today's special guest is Johanna Renoth, founder turned business coach and host of Business for Optimists, a podcast about how to consciously care about the planet as much as we care about profit as entrepreneurs. In today's episode, Michelle and Johanna muse on their experiences of raising venture capital for their businesses, the pros, and cons of seeking venture funding, and the art of blending entrepreneurship and business strategy with your intuitive and creative practices.
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The show notes for this episode can be found at www.holisticism.com/journal
“I want to do something that has meaning to me, and that improves the world in one way or another.” – Johanna Renoth
“It is easy for some people to raise money. I knew men who would send out a text to five people and they were able to raise $1.5 million in a week!” - Michelle Pellizzon
“I want to have a business, but I don't want to give up my life to do it.” - Michelle Pellizzon
“I don't really like want to keep getting into situations where I have to prove my value.” -Michelle Pellizzon
“We have to communicate with people with where they're at, even if we don't exactly like where they're at.” - Michelle Pellizzon
Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Pocket Casts, and RadioPublic
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If you enjoyed hearing about the behind the scenes of seeking VC capital, check out "Anatomy of a $100k Month in an Intuitive Business" where Michelle runs through what it looks like to make $100K with Holisticism's business model, and the six keys to accomplishing this in your own business. If you don't have a business yet or are spreading yourself too thin trying to juggle multiple revenue streams, following the six keys outlined in this episode can simplify your business goals and many other parts of your life in the process. If you're leaking money, then you're leaking energy. While we can do anything, we can't do everything, so bring your pen & paper, your laser focus, and let's talk about scaling your business to match your dreams.
SHOW NOTES
[00:00:06] Welcome to the 50th episode of The Twelfth House podcast!
[00:01:42] Discover how to win a 1:1 Akashic Records reading with Michelle!
[00:03:38] Michelle used to work in the tech industry before she founded Holisticism. That’s where she established her vision of an ideal business.
[00:03:59] Today’s guest is Johanna Renoth, who also is a tech nerd. She bridges the gap between mysticism, magic, personal development, wellness, and technology.
[00:12:23] Johanna shared her venture capital journey, and how she got in.
[00:15:46] “I want to do something that has meaning to me, and that improves the world in one way or another.” – Johanna Renoth
[00:19:06] You have to have some sort of business acumen in order to make impact on the world.
[00:19:50] You can’t do it all! Eventually, you will have to delegate some tasks.
[00:25:22] Anyone who starts a business needs to find capitalization or investors, and there's lots of different ways to do that.
[00:25:29] Michelle sited different examples on how to find capital to fund a business
[00:25:59] When your business is profitable, your business becomes self-supporting, and that's a really healthy place to be
[00:29:47] Lifestyle business vs. VC businesses
[00:31:05] If you want to go and get funding, having a big vision is your job. Growth becomes your number one priority
[00:31:21] Johanna discussed further how VC funding and selection works
[00:32:58] In terms of investment, VC is considered ‘high risk’. That means a high risk of losing the money, but also, high return.
[00:37:09] The number of shares of the company you have impacts your voting rights.
[00:37:28] When you get investors, they're able to make decisions about your business. Even though you’re the founder or the CEO, your board may outvote you
[00:38:30] A lot of people start businesses because they can't stand being told what to do
[00:38:49] VC isn’t for everyone. Johanna discussed the pros and cons of VC funding
[00:46:31] “It is easy for some people to raise money. I knew men who would send out a text to five people and they were able to raise $1.5 million in a week!” - Michelle
[00:48:22] “I don't want to run this business, the way that all these people want me to run it.” - Michelle
[00:48:30] “I want to have a business, but I don't want to give up my life to do it.” Michelle
[00:51:10] “I don't really want to keep getting into situations where I have to prove my value.” -Michelle
[01:01:14] “We have to communicate with people with where they're at, even if we don't exactly like where they're at.” - Michelle
[00:00:00] Follow @johannarenoth on Twitter
[01:05:33] Podcast ends