Everything is Copy: How this Mindset Can Change Your Life (+help you get what you want)
Sometimes we love / hate a hack. But the evergreen hack that just doesn’t quit is copywriting. That’s right, we said it! Although copywriting doesn't always feel sexy or magical, copywriting is not only spell casting, but a surefire way to get what you want.
In this episode, hosts Michelle and Wallis explore embodying the mindset of “everything is copy” — a phrase coined by the writer and filmmaker Nora Ephron, and how adopting this mindset can help you self-actualize via this empowering practice.
In this episode, we cover:
The unsuspecting moments when your writing may positively alter the trajectory of your life
How adopting an “everything is copy” mindset can help writers, artists, and creatives create interesting and relatable content by using personal experiences, humor, and incorporating your day-to-day lived experience
When is the right time to incorporate personal experiences in your work?
How to use humor to your advantage in your work, without it feeling corny or forced
Add yourself to the early-access waitlist to get 10% off the CREATIVE MARKETING EXPANSION PACK and access before the rest of the list on May 17th
What’s an example of using copywriting to your advantage in your life? Let us know and send us a DM on Instagram or send us a voice note here!
“Figuring out a way to store all of your active research in a way that’s easy for you to access in an inbox or a second brain will help this become a mindset that is more second nature.”
“Squirrels, if you’re listening out there — you, too, can get what you want, with copy.”
“Writing — whether it’s copy or other forms of writing — tells you about who you are and what you think, and allows you to process and be reflective. So not only are you being reflective you’re transmuting that into something else and working through it…”
“Listen, you can get anything you want if you are a good writer. You can pretty much negotiate or convince someone to at least get you something close to what you want, if you just take like five minutes to write well.”
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The concept of "everything is copy" in intuitive copywriting marketing.
Finding inspiration everywhere
The power of awareness and intention in translating inspiration into creative work
Creating with intention and understanding the role of experience in the creative process
Nora Ephron and the origins of "everything is copy"
The secret strategy of comedians and writers in recording conversations for inspiration
Hacks for transcribing voice notes
How effective writing skills can benefit your life
Expanding the definition of copy: selling ideas and experiences
How writing shapes our identity and helps us process our experiences
Connecting and understanding through shared experiences and personal storytelling
Exploring the intersection of universal and personal experiences in grief and loss
Exploring emotional healing through writing
The healing power of humor and using comedy to process difficult emotions
The impact of small actions and effective communication in everyday life
The influence of copywriting in writing effective professional emails
Simple actions for a big impact