How to Start a Newsletter From Scratch and Grow It (without burning yourself out)

Welcome to another edition of our mini monthly audio courses on the Twelfth House+!

Whether you are starting a newsletter for your personal project or your business, this episode will help you discern how to create, grow, and monetize a successful newsletter.

Michelle and Wallis cover:

  • Creating valuable newsletter content for your business vs. marketing emails

  • Why you don’t need a big audience to build a big newsletter business

  • How to create consistent growth and avoid churn

  • How to monetize your newsletter and generate revenue from it

  • How to design an effective newsletter template and write subject lines that get people to open them

  • How to create an SOP for creating your newsletter

  • What email service provided should you use?

  • Creating a lead magnet strategy

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    • Why newsletters are still thriving in the age of social media

    • The benefits of a weekly newsletter for you and your audience

    • The versatility of newsletters, and how to maximize the potential of newsletters in your content strategy

    • Variations in newsletter formats

    • Standing out with consistency and design; highlighting the Cargo newsletter as an example

    • The importance of consistency in retaining subscribers

    • How an SOP can streamline your newsletter process

    • How often should you send newsletters? Hear it from Michelle Pellizzon!

    • Maximizing email outreach

    • Why an email service provider is necessary

    • Exploring popular email service providers

    • Making newsletter opt-ins easy with Substack and Flodesk

    • Deeper dive into email newsletters and marketing

    • More on lead magnets and opt-ins

    • Is segmenting really necessary for newsletters?

    • Preventing unsubscriptions by adding value, such as service, utility, and cult of personality

    • Expanding Your Reach: Cross-Pollinating with Other Communities through Guest Editing Newsletters