Inspired Creators: Creator Case Study pt. 1 (@heyfrankiesimmons)
Welcome to our fifth episode in our six-part series on Inspired Creators, where we’re musing on recovering from burnout, embodying your ideal creator archetype, finding your energetic creation wave, and what the Witch Wound has to do with our intuition and creative output.
This week we’re doing a creator case study! We asked our lovely community to volunteer their work so we could riff on all the potential ways they might monetize, streamline, and expand their platforms to bring in greater financial flow and create with more ease. Today’s episode will feature the lovely @frankiedoodledandy!
Next week we’ll be doing a pt. 2, looking at a different creator, so stay tuned for ideas that might apply to your own Creator Archetype 😊
Follow Frankie on IG @frankiedoodledandy, @heyfrankiesimmons on TikTok, and check out her work at hey@frankieconsults.com.
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Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Amazon Podcasts, Pocket Casts, and RadioPublic
“You’re doing really good work in the world, but maybe you’re not getting compensated in the way that they should be.”
“You can have a huge following on one platform, but maybe it doesn’t easily convert to how you’re trying to sell a certain product. And that can be super confusing, and maybe discouraging, but it doesn’t mean that you’re doing anything necessarily wrong.”
“Remember the rule of three: you want to have three options, no more than three, no less than three. So if you have more than that, cut them down.”
“The easiest pathway to go with someone who has a huge following on TikTok or Instagram, which would be indirect paid content, like sponsorship or affiliates.”
“To figure out a way to not make yourself do double work as a content creator is the best thing you can do.”
“If you don’t have a lot of time or resources, direct paid is an easier way to go about it.”
Show Notes
Getting compensated fairly
Convert your followers into sales
Getting caught up in making content and growing an audience
Monetizing your content
Recovering from religious trauma
Direct paid and indirect paid content
Different ways to showcase your offerings
Being unique in terms of what you offer versus other people's offering on the same platform
The rule of THREE
The easiest pathway for someone with a huge following on TikTok or IG
What gets more views - longer vids on YouTube versus anything under 15 mins on TikTok?
Brand partnerships versus coming up with your own products
Pros and cons of using Substack versus Mighty Networks
Making a paid content opt-in
Things all creators should consider and ponder on
When posting content is effective versus starting a course or paid membership
Brand partnership - is it practical?
Resources and People Mentioned
Follow Frankie on IG @frankiedoodledandy