Alexis Barber on the influencer lifecycle, burn out, and releasing the hustle mentality

Welcome to our third episode in our series about Creator Communities, where Michelle and Wallis chat with a dear friend of the pod, prolific creator, and entrepreneur Alexis Barber about ...

  • Making and letting go of friendships when moving to a new city and being an entrepreneur

  • How to manage a content empire while still working a full-time job

  • What it means to show up “authentically” across multiple platforms and how to deal with hatred online

  • A sneak peek into the beginning of Alexis’s first product launch

  • Follow along with Alexis’s personal journey on TikTok and IG

  • Listen to her stellar Too Smart For This podcast

  • Pre-order one of the Too Collective robes here! We’re cozy just looking at em’ 😊

Grab your FREE Intuitive Content Creative guide here!

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Grab your FREE Intuitive Content Creative guide here! 〰️

Being authentic is a struggle that I have to think about like daily on the internet for sure.
— Alexis Barber
My influencer career started with hate. It started with being publicly berated by a 50+-year old woman, and that’s how I got followed.
— Alexis Barber
If you’re not having fun, your people can tell. I stagnated. I feel like I had months when I didn’t have videos hit over 10k views. Obviously, people know if you’re not happy, it’s gonna show so once you start feeling like you don’t want to watch the content you’re making, then it’s probably time to think about doing something else.
— Alexis Barber
Especially with TikTok, you have to be really intuitive with it, or you won’t succeed. Once people can tell that you have an ounce of interest in being famous, they don’t want to talk to you anymore.
— Alexis Barber
I think that there’s this sort of archetypal journey where followers become interested in you, and then they become obsessed with you, then there’s some sort of thing that happens where they get sick of you — like oversaturation almost. And it can go in maybe a couple of directions: they take a break or they turn to snark. I think that most people who snark were super fans of the people that they followed before.
— Michelle Pellizzon
I’m really trying to avoid creating situations where I have to work harder just because I thought that that’s how it had to be.
— Alexis Barber

Join the free Holisticism Hub here

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Join the free Holisticism Hub here 〰️

Show Notes

  • How did Alexis come up with her product line idea

  • Find out how moving to LA changed Alexis’ life and her relationship with her friends in New York

  • Does it make you a bad friend if you’re not into answering text messages promptly? Why shouldn’t we let not having constant communication destroy a valued friendship

  • At what point did Alexis feel so disconnected, and how did she deal with it?

  • Setting expectations and boundaries

  • Finding people who are right for you as opposed to just trying to fit into the environments that you happened to be in

  • Do you need to be an influencer, or somewhat popular, in order to make friends?

  • One of the challenges Alexis had herself do in LA, which was impossible for her to accomplish in New York

  • Being authentically yourself across multiple platforms

  • Why having a million followers can’t make you a multimillion entrepreneur

  • Go in the direction of brand building versus building a personality on the internet

  • What it’s like for Alexis to be hated on social media, and how she made the most out of it to become the influencer she is now

  • How do you know when you're on track versus off track? What are the signs that you sink into determining that something's off?

  • Alexis shared how she gained back the joy of making contents

  • Learn from Alexis as to when is the best time to create content, and why

  • Finding your medium out of different platforms available online

Resources / Mentioned