Alexis Barber on the influencer lifecycle, burn out, and releasing the hustle mentality
Welcome to our third episode in our series about Creator Communities, where Michelle and Wallis chat with a dear friend of the pod, prolific creator, and entrepreneur Alexis Barber about ...
Making and letting go of friendships when moving to a new city and being an entrepreneur
How to manage a content empire while still working a full-time job
What it means to show up “authentically” across multiple platforms and how to deal with hatred online
A sneak peek into the beginning of Alexis’s first product launch
Follow along with Alexis’s personal journey on TikTok and IG
Listen to her stellar Too Smart For This podcast
Pre-order one of the Too Collective robes here! We’re cozy just looking at em’ 😊
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Grab your FREE Intuitive Content Creative guide here! 〰️
“Being authentic is a struggle that I have to think about like daily on the internet for sure.”
“My influencer career started with hate. It started with being publicly berated by a 50+-year old woman, and that’s how I got followed.”
“If you’re not having fun, your people can tell. I stagnated. I feel like I had months when I didn’t have videos hit over 10k views. Obviously, people know if you’re not happy, it’s gonna show so once you start feeling like you don’t want to watch the content you’re making, then it’s probably time to think about doing something else.”
“Especially with TikTok, you have to be really intuitive with it, or you won’t succeed. Once people can tell that you have an ounce of interest in being famous, they don’t want to talk to you anymore.”
“I think that there’s this sort of archetypal journey where followers become interested in you, and then they become obsessed with you, then there’s some sort of thing that happens where they get sick of you — like oversaturation almost. And it can go in maybe a couple of directions: they take a break or they turn to snark. I think that most people who snark were super fans of the people that they followed before.”
“I’m really trying to avoid creating situations where I have to work harder just because I thought that that’s how it had to be.”
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Join the free Holisticism Hub here 〰️
Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Amazon Podcasts, Pocket Casts, and RadioPublic
Show Notes
How did Alexis come up with her product line idea
Find out how moving to LA changed Alexis’ life and her relationship with her friends in New York
Does it make you a bad friend if you’re not into answering text messages promptly? Why shouldn’t we let not having constant communication destroy a valued friendship
At what point did Alexis feel so disconnected, and how did she deal with it?
Setting expectations and boundaries
Finding people who are right for you as opposed to just trying to fit into the environments that you happened to be in
Do you need to be an influencer, or somewhat popular, in order to make friends?
One of the challenges Alexis had herself do in LA, which was impossible for her to accomplish in New York
Being authentically yourself across multiple platforms
Why having a million followers can’t make you a multimillion entrepreneur
Go in the direction of brand building versus building a personality on the internet
What it’s like for Alexis to be hated on social media, and how she made the most out of it to become the influencer she is now
How do you know when you're on track versus off track? What are the signs that you sink into determining that something's off?
Alexis shared how she gained back the joy of making contents
Learn from Alexis as to when is the best time to create content, and why
Finding your medium out of different platforms available online
Resources / Mentioned
Whiny Baby - Wine Without the Fuss
Download Google Tasks by Google LLC
This podcast is edited by Softer Sounds Studio! Check ‘em out.